Revitalizing Marketing’s Digital Content Chain

A Global Multimedia Repository Concept for Digital Silk Roads Studies

In addition, large digital libraries become available and huge amounts of multimedia documents are accessible over the Internet with the increase of communications bandwidth and storage capacities. By mainly referring to our ongoing project called “Digital Silk Roads”, this paper presents the concept and some issues to utilize advanced information technology for safeguarding, preserving, revita...

Synergies of Three Letters Syndrome for Revitalizing Manufacturing

Research on Just-in-Time (JIT), Total Quality Management (TQM), Total Productive Maintenance (TPM), Supply Chain Management (SCM), and Theory of Constraints (TOC) generally investigate the implementation and impact of these programs in isolation. However, many researchers believe and argue conceptually the value of understanding the joint implementation and effect of manufacturing programs. Thi...

Revitalizing Industrial Relations as an Academic Enterprise (Edward Elgar Publishing) A METAPARADIGM FOR REVITALIZING INDUSTRIAL RELATIONS

Exploiting Geospatial Markers to Explore and Resocialize Localized Documents

Corpus resocialization can be achieved through digital revitalizing, i.e., making a corpus available for new users with new uses. We propose a semi-automatic identification of spatial and temporal markers that make up metadata for localized documents. Metadata is then exploited by concrete applications in environments for tourism and teaching.

Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact

Dominique M. Hanssens is Bud Knapp Professor of Marketing, Anderson School of Management, University of California, Los Angeles (e-mail: [email protected]). Roland T. Rust is Distinguished University Professor, David Bruce Smith Chair in Marketing, and Chair of the Department of Marketing, Robert H. Smith School of Business, University of Maryland (e-mail: [email protected]...